
DESIGN DOING & THINKING
Studio Adén is a Berlin-based creative studio. We listen, ask questions and create solutions as we guide brands, businesses, and institutions in doing better, and doing right. Combining design, strategy and storytelling we create digital and analog experiences holistically. Supremely curious about human desires, the world, business, connectivity, sustainability, culture and our future.
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- SINCE 2010
- + 200 PROJECTS
Insights & Strategy
Business Design
Art & Creative Direction
Storytelling
Analog & Digital Outcomes - + 70 BRANDS / CLIENTS
The KaDeWe Group, Alverde (Deutscher Drogeriemarkt), Mercedes Benz, Davidoff, Victorinox, Karstadt, Henkel, Procter & Gamble, Breuninger, Swarovski, Almdudler, Griesson de Beukelaer, Audi, BMW, Martin Gropius Bau, Deutsches Hygiene-Museum, Leibniz Institut, Deutscher Museumsbund, and more… - AREAS OF EXPERIENCE
Lifestyle & Beauty
Food & Drinks
Automobile
Museums & Public Institutions
Tourism & Hospitality
NGO´s
Health & Science
Start-Ups
Seeing the
invisible.

Experienced in trends and future research, we recognize new patterns and intuitively sense what others don’t see. We are empaths experimenting with ideas. We exercise change and foresee human desires. By combining the learning-, creative- and design mindsets, we can problem-solve, define human needs, propose new futures and create ideas and strategies that generate value for your business. Insights play a fundamental role in our creative process.
The power
of creativity.

Through form, function and simplicity, design expresses beauty and efficiency. Good design also builds trust, value and profits. Our workflow principle is to dig deep into the understanding of things before transforming ideas and strategies into designed outcomes to make work work. With a curious mind, we shake old habits into new ones when creating, designs, brands, systems, services, products, communications, or concepts for your business. Good design is good business.
Tell it with
a story.

We are experts in storytelling as we are convinced that stories create emotional value and connect us. Numbers, data and empty content can not make us feel as a story can. Any tool created, each new technology still will be used or experienced by people. Thinking visually we create narratives for your brand to show your customers why you really care. Traditional advertisements can not do that. You need to tell a story before you can sell a story.
WORDS
"Most businesses focus on a product outcome instead of its business impact. Allowing process work makes it possible to create greater certainty in decision-making and makes sure that the creation of ideas serves both purposes and human needs."
HANNA ADÉN
"When it comes to being a leading brand, it has much to do about leadership. Authenticity and professionalism in terms of design and values gains customer trust. A true leader can innovate him- or herself repeatedly. Always keep moving, reflect, and constantly evolve along with the ever-fast-changing world ”
HANNA ADÉN
"Innovation is a result of a process. At the start of any project, aim to understand by asking the relevant questions. Stay curious. Answers are mostly not challenging to find when asking the right questions. Good answers lead to good decisions and create greater resilience in a complex and uncertain world.“
HANNA ADÉN
Equally at home in
Design & Strategy.

Studio Adén was founded by Hanna Adén, a Swedish-made Strategist and Creative Director interested in impact-driven business strategies, qualitative design outcomes, contemporary aesthetics, and innovation. With a background in conceptual design, trend research, and strategy, she has developed a strong sense of finding the core of things.
Hanna is excited about finding human-centered solutions for businesses, products, systems, or designs that work and make sense. Passionate about not only making the world more beautiful but also changing it into something better she believes in collaborative and qualitative processes that combine design thinking, creativity, and innovation together.
