The KaDeWe Group

BACKGROUND

As a part of the branding and decorating Christmas concept for KaDeWe, Alsterhaus and Oberpollinger 2019, a series of illustrations were requested to be applicable for different communication tools. The topic of the window display designs comprised different fun loving and quirky sets of nutcrackers, all of which needed to be translated into a graphic format.

The KaDeWe Group

RESULT

Fifteen different nutcracker personalities from the window display concept, each detailed, illustrated and transformed into a graphic design. With these newly formed figures we developed a design for the KaDeWe Group’s yearly Christmas cards, praline packaging and additional tools supporting the window display unveiling celebration.

Output

Illustration & Layout
Graphic Design
Print Production

Deutsches Hygiene-Museum

The KaDeWe Group

BACKGROUND

With KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich, the KaDeWe Group runs the most established department stores in Germany. As a part of their branding and decorating Christmas concept we were asked to contribute with new designs for their beauty calendars and Christmas cards 2018.

The KaDeWe Group

RESULT

The so called “Weihnachtswichtel” are by now a familiar and well- known element in the window display design from the KaDeWe Group. Now they can also be seen on the newly designed beauty calendars and Christmas cards 2018.

Output

Ideation & Concept
Graphic Design
Print Production

Katie’s Blue Cat

Challenge

The task was to develop a packaging concept and design for a total range of 34 products in different sizes and variations. Among the products were cookies, shortbread, sirup, chutney, jam, coffee, granola and gift boxes. They all requested not only a set of packaging boxes, cans and glass bottles, but also a totally new visual language. This holistic and tangible labeling design should refer to the café’s genuine but also international atmosphere with its British roots.

Katies Blue Cat

Result

Authenticity is trustworthy. Too much is too loud. Conservatism is boring. Joyfulness is empathic. Fresh is appetising. That’s just a few of the paths we decided to go down when developing the packaging design for the products of Katie’s Blue Cat. The result is a visual vis-à-vis of traditional British baking craft and Berlin-anti-chicness. Simple but distinct.

Output

Visual Concept
Packaging Design
Print Production

Symrise

Task

Based on spotted consumer trends, the task was to create entirely new product concepts and packaging ideas for the flavour and fragrance producer Symrise´s many customers, such as Henkel, Procter & Gamble, Pril, Ica and Sainsbury´s. Symrise requested stories and visual translations for their scent creations.

www.symrise.com

Solution

Fragrance concepting, naming, story creation, product innovation as well as structural and strategic packaging designs were made in interconnection to spotted mega and micro trends. Many presentations of innovation and inspiration comprising tone-of-voice, typography, image world graphics, packaging, and more.

Agency: Shortcut GmbH

Output

Packaging research
Visual Moodboards
Packaging Concept & Design