The KaDeWe Group


KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich are all department stores and members of the KaDeWe Group. For the retail campaign “Russian Christmas 2020”, an independent key visual needed to be designed to attract Russian speaking customers.


Illustrations made Magic, Modern and Graphic aimed to be applied on different on- and offline communication tools within the campaign. The design captures attributes, symbols and figures referring to heritage and culture within Russian Christmas traditions.


Concept Development
Creative Direction & Design
Illustration & Layout