Leibniz Institute / IGB

BACKGROUND

With infusion against hangover. For the start up company IVDOC, based in Berlin; the party city in Germany, the business model is to treat party victims on demand – The request was to create a corporate identity and overall visual language from scratch.

RESULT

Branding design identified as Human, Personal, Vivid and Clinically Clean. We designed a logotype and visual language to attract and engage with a mature but cheerful target group.

Output

Brand Platform
Strategic Design
Corporate Design
Logo Design
Claim

Deutsches Hygiene-Museum

BACKGROUND

For the temporary exhibition “Future Food” at The Hygiene Museum in Dresden, various communication tools needed a design to reflect the topic and attract new visitors. The exhibition is divided into three parts and treats themes such as justice in distribution, vegetarian nourishment, and the power of big food enterprises.

Deutsches Hygiene-Museum

RESULT

An overall visual outlook and design was created to be applicable on different formats such as billboards, posters, flyers, invitation cards, as well as online media. Attributes such as style of fonts and colours reflect back to the design DNA created for the exhibition. Through using these visual codes we wanted to create a link that connects the space design with the entire set of communication tools.

Output

Visual Concept
Graphic Design & Layout

The KaDeWe Group

BACKGROUND

As a part of the branding and decorating Christmas concept for KaDeWe, Alsterhaus and Oberpollinger 2019, a series of illustrations were requested to be applicable for different communication tools. The topic of the window display designs comprised different fun loving and quirky sets of nutcrackers, all of which needed to be translated into a graphic format.

The KaDeWe Group

RESULT

Fifteen different nutcracker personalities from the window display concept, each detailed, illustrated and transformed into a graphic design. With these newly formed figures we developed a design for the KaDeWe Group’s yearly Christmas cards, praline packaging and additional tools supporting the window display unveiling celebration.

Output

Illustration & Layout
Graphic Design
Print Production

The KaDeWe Group

BACKGROUND

KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich are all department stores and members of the KaDeWe Group. For the retail campaign “Russian Christmas 2020”, an independent key visual needed to be designed to attract Russian speaking customers.

RESULT

Illustrations made Magic, Modern and Graphic aimed to be applied on different on- and offline communication tools within the campaign. The design captures attributes, symbols and figures referring to heritage and culture within Russian Christmas traditions.

Output

Concept Development
Creative Direction & Design
Illustration & Layout

The Kadewe Group

The KaDeWe Group

BACKGROUND

KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich are all department stores and members of the KaDeWe Group. For their corporate retail event “Back to School” 2019, we developed an entire design concept to be applicable in all communication tools around the event: in store, both online and offline.

The KaDeWe Group

RESULT

We went “kids all in” to create a joyful scenography and design, including friendly colours, best friends and lots of confetti – all to be applicable on big and small formats.

Output

Event Concept & Design
Display Window Design
Instore decoration elements
Tools for Event
Posters & Displays
Website and mobile banners
Videos and animations
Socialmedia
Newspaper adverts

The KaDeWe Group

BACKGROUND

With KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich, the KaDeWe Group runs the most established department stores in Germany. As a part of their branding and decorating Christmas concept we were asked to contribute with new designs for their beauty calendars and Christmas cards 2018.

The KaDeWe Group

RESULT

The so called “Weihnachtswichtel” are by now a familiar and well- known element in the window display design from the KaDeWe Group. Now they can also be seen on the newly designed beauty calendars and Christmas cards 2018.

Output

Ideation & Concept
Graphic Design
Print Production

The KaDeWe Group

BACKGROUND

Located in Berlin City West, KaDeWe counts as one of the biggest department stores in Europe. For their yearly retail campaign “Back to School”, we created a concept and key visuals to be applied on all communication tools around the campaign, in store and online.

The KaDeWe Group

RESULT

A good start to school is spelled “COOL”. Inspired by handwriting, thin lines and iconic symbols we created a fluent pattern and graphics to be seen in multiple formats. The trend of style undercover a glimpse of Memphis-inspired elements updated to a contemporary look corresponding to the New School Cool concept.

Output

Concept Development
Illustration & Layout
Graphic Design