The Kadewe Group

Martin Gropius Bau

Task

In October 28, 2015 the exhibition “Russia–Germany, from confrontation to cooperation” opened at the museum Martin-Gropius-Bau in Berlin (initiated by the German-Russian museum Berlin-Karlshorst). As an already involved cooperation partner within the design of the exhibition it-self, we got asked to expand and integrate the visual concept and design in all printed media. The task was to develop a graphic concept for banners, leaflets and an invitation card.

Martin-Gropius-Bau
Deutsch-Russiches Museum

Solution

We created a design to the printed material that has a strong independent identity with the main focus on representing the physical exhibition. We re-used the triangles as an element from the exhibition and created a more abstracted layout and graphic pattern. These triangles refer to fragments as a symbol of the multifaceted history of the German-Russian relationship. A balanced mix from both nations’ national colors was chosen to underline the two countries equal presence.

Output

Visual Concept
Graphic Design
Illustration
Preparation of print files

Mercedes Benz

Background

In collaboration with hello-hello we supported agency Jung von Matt with a in-depth research and trend insight for Mercedes Benz, one of the classiest car brands in the world, fully charged with history and heritage.

RESULT

We took a deeper look into the changing meanings of luxury, and how the key brand values will be interpreted and reshaped within these new understandings. The work consists of a 45 page report including trend forecasts, phenomena analyses, brand positioning and new innovative ideas on how to future proof the Mercedes Benz brand identity.

Output

Research
Trend Forecast
Analyse
Brand Identity

De Beukelaer

Task

To create an inspiring trend presentation and possible visual directions for the German snack- and biscuit giant Griesson – de Beukelaer.

www.griesson-debeukelaer.de

RESULT

In cooperation with studio hello-hello we scanned the food and snacks market to discover new innovations within the field. We spotted inspiring trends based on phenomena research and new societal movements. We transformed current micro trends into visual moods and directions as inspiration for future product innovations.

Output

Trend Research
Visual direction
Visual moodboards
Packaging Concept

Symrise

Task

Based on spotted consumer trends, the task was to create entirely new product concepts and packaging ideas for the flavour and fragrance producer Symrise´s many customers, such as Henkel, Procter & Gamble, Pril, Ica and Sainsbury´s. Symrise requested stories and visual translations for their scent creations.

www.symrise.com

Solution

Fragrance concepting, naming, story creation, product innovation as well as structural and strategic packaging designs were made in interconnection to spotted mega and micro trends. Many presentations of innovation and inspiration comprising tone-of-voice, typography, image world graphics, packaging, and more.

Agency: Shortcut GmbH

Output

Packaging research
Visual Moodboards
Packaging Concept & Design