Equally at home in Design and Strategy.

Working within different formats, whether digital or analog, in room or on screen, we are storytellers who create experiences for humans. Our approach is holistic and value-driven and integrates the tools of both Design Thinking and Design Doing; we focus on delivering sustainable outcomes and ideas that work.

Throughout the mix of strategy, innovation, and outstanding crafted design, our most vital mission is to make your message seen, heard, experienced, understood, and remembered.

Combining brain and heart in each part of the creative process, we believe that strong concepts, distinct stories, and clear design systems are fundamental for a successful reach to new audiences and growth of business. Collaborating with other design and communication experts, we can deliver interdisciplinary concepts. The result is that our client’s brands can convey seamless and strong stories and a unique and engaging voice on multiple platforms.

Studio Adén was founded in 2010 by Hanna Adén, a Swedish-made Strategist and Creative interested in impact-driven business strategies, qualitative design outcomes, and contemporary aesthetics. Hanna is genuinely at home in different cultures and languages; with that, she continuously develops solutions and ideas with the setting of a global understanding and an open mind.


Our range of expertise

Insight & Strategy

With insights and understandings, we make sure that we have a secure foundation when developing innovative ideas, products or transforming brands. By asking relevant questions, researching the market, spotting trends and making analyses, we create a strong starting point for upcoming steps in the creative process. Our first-hand experience of working in a diverse range of cultural environments supports this insight. We clear the mission, the vision, the why and the values.

Design & Branded experiences – 360

With our interdisciplinary approach and holistic mindset, we design tools for brands to be implemented throughout the platforms. We believe in strong ideas and brand consistency, making no difference to real life and online experiences. We adapt identities and create designs for all formats, no matter if it is a space, packaging, event or website design.

Art Direction & Storytelling

We define the tone of voice, direct visual characteristics and give shape to visual and written content for and with your brand. We develop complete design solutions and stories to strengthen the customer experience. Our expertise includes corporate design, typography, graphic design, illustration, editorial design, photography and design for campaigns both on and offline.

Designed Spaces

We design spaces in different formats serving as sceneries for branded worlds, storytelling, displays and more. Combining expertise in architecture, graphic design, layout and space planning, we create distinct aesthetics and designs for any environment. From exhibition design to window displays, point of sale, pop-up stores, brand architecture, interior and event design.

Packaging Design

The packaging serves as a branded display and is the first tactile contact to your customer. An outstanding packaging concept is more than only aesthetic, we know the importance of each detail such as choice of material, sustainability, coding systems, tone of voice, unboxing and point of sale. We take each part in consideration when developing designed solutions for packaging.

Implementation & Production

Together with a network of partners, we make sure that each production phase runs smoothly until finalisation and delivery. Through quality checks, approval of mock-ups and open dialogues with production partners, constructors as well as our clients we want to ensure that each design is flawlessly maintained and produced.



Lifestyle & Beauty

The KadeWe Group
Procter & Gamble
Alverde / DM
Villeroy & Boch
Christian Audigier


Food & Drinks

Katies Blue Cat
Easy Meal
Griesson De Beukelaer
Hahne Mühlenwerk



Mercedes Benz


Museums & Public Institutions

Martin Gropius Bau Berlin
Stiftung Topographie des Terrors
Deutsches Hygiene-Museum Dresden
Deutscher Museumsbund
Alliierten Museum Berlin
Deutsch-Russisches Museum Berlin
Medizinhistorisches Museum der Charité


Tourism & Hospitality

Visit Turkey / ITB
Stadt Düsseldorf



MSC – Marine Stewardship Council


Health & Science

Leibniz Institut