DESIGN
THINKING
CREATIVE
DOING
Supremely curious about human needs, the world, business, connectivity, sustainability, design, leadership, culture, and our future, I combine insights with design to build systems and create solutions for businesses, brands, institutions, and individuals across all platforms. I'm currently rebuilding my website. In the meantime, don't hesitate to connect.
"When it comes to being a leading brand, it has much to do about leadership. Authenticity and professionalism in terms of design and values gains customer trust. A true leader can innovate him- or herself repeatedly. Always keep moving, reflect, and constantly evolve along with the ever-fast-changing world. ”
HANNA ADÉN
"Most companies focus on a product outcome rather than its business impact. Allowing for process work allows for greater certainty in decision making and ensures that the creation of ideas serves both purpose and human needs".
HANNA ADÉN
"Innovation is the result of a process. At the start of any project, try to understand by asking the right questions. Stay curious. Answers are usually not difficult to find if you ask the right questions. Good answers lead to good decisions and create greater resilience in a complex and uncertain world."
HANNA ADÉN
Equally at home in Design & Strategy.
Hello! I am Hanna! A Swedish-born strategist, design consultant and problem solver with an interest in impact-driven outcomes. With a diverse background spanning over 200 projects for over 14 years, I embody a unique blend of creativity and analytical skills honed through extensive experience as an independent contractor and freelancer.
My expertise spans multiple disciplines, moving seamlessly from research to insight, analogue to digital, design to copy and beyond. Unafraid to delve into new areas I embrace a multidisciplinary and holistic approach to creativity and brand expertise.
The principles of success
It takes courage to trust the process - creative work is often non-linear and involves complex workflows. It is important to be aware of the stages within. Starting with a solid foundation of research, insight and strategic planning gives you a compass and guidance on where to go. It defines the 'why' and the 'how'. These initial steps are critical to strengthening the resilience of your platform, ensuring its future viability, and precede the creative realisation of the end result, or the 'what'.
Since 2010
Over 200 Projects
More than 70 Collaborations
Lifestyle & Beauty
Food & Drinks
Automobile
Museums & Public Institutions
Tourism & Hospitality
NGO's
Health & Science
Brands
Areas
Deliveries
Insights & Strategy
Business Design
Art & Creative Direction
Storytelling & Concept
Creative Writing
Analog & Digital Outcomes
QUICK WRAP UP
Experienced in trends and future research, I recognize new patterns and intuitively sense what others don’t see. I am an empath experimenting with ideas. I exercise change and foresee human desires. By combining the learning-, creative- and design mindsets, I can problem-solve, define human needs, propose new futures and create ideas and strategies that generate value for your business. Insights play a fundamental role in my creative process.
Through form, function and simplicity, design expresses beauty and efficiency. Good design also builds trust, value and profits. My workflow principle is to dig deep into the understanding of things before transforming ideas and strategies into designed outcomes to make work work. With a curious mind, I shake old habits into new ones when creating, designs, brands, systems, services, products, communications, or concepts for your business. Good design is good business.
THE HOLISTIC APPROACH
I am an expert in storytelling as I am convinced that stories create emotional value and connect us. Numbers, data and empty content can not make us feel as a story can. Any tool created, each new technology still will be fueled or experienced by people. Creating outcomes both visually and written I create narratives for your brand to show your customers why you really care. Traditional advertisements can not do that. You need to tell a story before you can sell a story.
The power of creativity
Through form, function and simplicity, design expresses beauty and efficiency. Good design also builds trust, value and profits. My workflow principle is to dig deep into the understanding of things before transforming ideas and strategies into designed outcomes to make work work. With a curious mind, I shake old habits into new ones when creating, designs, brands, systems, services, products, communications, or concepts for your business. Good design is good business.
WORDS
Tell it with
a story
I am an expert in storytelling as I am convinced that stories create emotional value and connect us. Numbers, data and empty content can not make us feel as a story can. Any tool created, each new technology still will be fueled or experienced by people. Creating outcomes both visually and written I create narratives for your brand to show your customers why you really care. Traditional advertisements can not do that. You need to tell a story before you can sell a story.
Seeing the
invisible
Experienced in trends and future research, I recognize new patterns and intuitively sense what others don’t see. I am an empath experimenting with ideas. I exercise change and foresee human desires. By combining the learning-, creative- and design mindsets, I can problem-solve, define human needs, propose new futures and create ideas and strategies that generate value for your business. Insights play a fundamental role in my creative process.
Let's build something of value
Design isn't just about looks; it's a fundamental driver of innovation
that organisations should prioritise. Design is about solving problems, and innovation is about creating value socially and for businesses. Everyone is creative - let us build something of value together that takes us closer to a future of solutions. Don't hesitate to connect and let me know about your vision and challenge.