The KaDeWe Group


As a part of the branding and decorating Christmas concept for KaDeWe, Alsterhaus and Oberpollinger 2019, a series of illustrations were requested to be applicable for different communication tools. The topic of the window display designs comprised different fun loving and quirky sets of nutcrackers, all of which needed to be translated into a graphic format.

Fifteen different nutcracker personalities from the window display concept, each detailed, illustrated and transformed into a graphic design. With these newly formed figures we developed a design for the KaDeWe Group’s yearly Christmas cards, praline packaging and additional tools supporting the window display unveiling celebration.

The KaDeWe Group


/ Illustration & Layout
/ Graphic Design
/ Print Production