The KaDeWe Group

Event Design

KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich are all department stores and members of the KaDeWe Group. For their corporate retail event “Back to School” 2019, we developed an entire design concept to be applicable in all communication tools around the event: in store, both online and offline.

We went “kids all in” to create a joyful scenography and design, including friendly colours, best friends and lots of confetti – all to be applicable on big and small formats.

The KaDeWe Group


/ Creative Direction
/ Display Window Design
/ Instore decoration elements
/ Tools for Event
/ Posters & Displays
/ Website and mobile banners
/ Videos & Animations
/ Socialmedia
/ Newspaper adverts